The UMVRDC has facilitated a group of regional economic development professionals looking for strategies to attract and retain higher skill, higher wage demographics in the region. Research has shown that those in the age range of 35–45 years are seeking out rural lifestyles.
The topic of their meetings has been coined “Regional Recruitment” and the project includes three phases: education and research, mobilization of resources, and implementation and marketing.
Work completed to date includes:
- Focus groups with new residents in the region to understand influential factors in their decision to move to our region.
- A mail survey was done to ask additional new residents about their influential factors.
- An economic impact analysis of newcomers based on data collected form surveys and focus groups.
- An analysis of where the highest concentration of potential new residents exists in Minnesota.
- An analysis of the online presence of businesses in all 37 cities in the region.
- A report called “Regional Recruitment: Strategies to Attract and Retain Newcomers” that can be found on the EDA Center website.
To see all of the RDC”s work on Regional Recruitment, see UMVRDC Regional Recruitment Efforts.
Our regional team has been fortunate to receive support and assistance from the University of Minnesota including: Extension, Crookston EDA Center, Morris Center for Small Towns Students in Service Intern, Center for Urban and Regional Affairs Community Assistance Program Intern.
For more information about regional recruitment, contact Dawn Hegland at 320-289-1981.
The UMVRDC encourages Chambers, EDAs, City/County staff to participate in
a “Visitor of the Day” campaign. Participate by giving a tour of your community’s unique
assets, events, and lifestyle through the lens of a Go-Pro or smart phone. UMVRDC staff
will use the footage to develop a short video clip that can be used for online marketing
of the region. Click here for more information!
Questions? Please contact Melissa at firstname.lastname@example.org.
Posts from the 'Regional Recruitment' Category
- Tell us your story! on March 23, 2016
- Get Rural! on March 21, 2016
- “Rural Newcomers” Trend Reported in Star Tribune on June 13, 2012
- Why Would Someone Move to Our Region? on May 5, 2011