The 15th annual Meander Upper Minnesota River Art Crawl had strong attendance and was well regarded by its many visitors, continuing a strong tradition in the five-county area of the Upper Minnesota River Valley.
$108,108 Total reported Meander art sales to customers during the Meander weekend.
$3,089 Average reported art sales per artist. ($2,870 in 2017)
76% Money raised to organize the Meander through sponsors and artists was spent on products or services (printing, paper, advertising, graphic design, staffing) in the five-county area. Meander spent nearly $9,200 on advertising in 2018; 25% of the total budget.
120-1500 Reported total number of customers at individual studios for the entire weekend.
11 studios Average number of studios customers visited. (11 in 2017)
2.5 people per travel party (on average)
75% of customers said the quality of the art was excellent (75% in 2017)
76% of customers said their overall experience was excellent (77% in 2017)
53% did NOT attend last year (50% in 2017)
81% plan to attend again next year (73% in 2017)
18% maybe plan to attend next year (19% in 2017)
38% first time to attend the Meander (33% in 2017)
36% came from within 5-county area (45% in 2017)
28% came from greater Minnesota (outside 5-county area) (17% in 2017)
20% came from the metro area (25% in 2017)
16% came from out of state – 12 different states (13% in 2017)
Average Expenditures per Customer (373 reporting in 2018 vs 354 in 2017)
$103 on Meander Art ($124 in 2017)
$33 on Food/Gas ($43 in 2017)
$14 on Shopping, other than art ($11 in 2017)
$13 on Lodging ($18 in 2017)
