• Skip to main content
  • Skip to footer

UMVRDC

  • Who We Are
    • History
    • UMVRDC Staff
    • Join Our Team
    • Board of Commissioners
    • Strategic Plan Overview
  • What We Do
    • Programs
      • Revolving Loan Fund
      • Economic Development
      • Transportation
        • Safe Routes to School
        • Regional Transportation Coordination Council
      • Prairie Waters Regional Tourism
      • Get Rural MN
      • Minnesota River Valley Scenic Byway
      • Meander Art Crawl
      • Small Cities Development Program
    • Services
      • Grant Writing & Administration
      • Hazard Mitigation
      • Zoning
      • Comprehensive Planning
      • Surveys
      • Infrastructure
      • Recreation Development
  • About the Region
    • Census & Demographic Summaries
    • Regional Survey
    • Our Legislators
  • News & Resources
    • Regional Examples
    • News Posts
    • Funding Opportunities
    • Child Care Resources
    • Redevelopment Resources
    • Resiliency Resources
    • Publications
  • Contact
    • Accessibility Information
  • Search

Giving Rural Businesses a Boost: Extension Offers Classes to Ensure Business Owners Have Power Over Their Online Presence

Posted by viadmin | June 15, 2011

Is your business online? The answer might surprise you. Do a simple test. Google yourself. What came up? Much of the information you find on your business could be handled by a company unaffiliated with yours. It is often inaccurate, and can be filled with ads and links to the websites of other competing businesses around the region. 
 
To help improve online presence or rural businesses, Extension is offering a series of classes to help get regional businesses online. These are not computer skills classes, but are instead specifically designed to help local entrepreneurs to effectively communicate and market themselves in a competitive economy. The introductory workshop series will help businesses find what presence works with them, whether it’s a website, a controlled listing on google, or social media. The classes will also provide information about online sales.
 
Based on recent analysis of west-central communities done by the Upper Minnesota Valley Regional Development Commission (UMVRDC), about twenty percent of businesses in the region have their own website which shows up as a top listing in major search engines. But what about the other eighty percent? Most of these were found in the mapping sections of search engine mapping tools or unaffiliated online directories. These are inaccurate sources of information. For example, the study found that if you searched four businesses in three search engines, you were likely to find three major errors, either in location, address listing, or even the business name.
 
Most entrepreneurs probably realize that getting online could help their business grow, but out here in rural, west-central Minnesota, such efforts might seem like wasted time. Many think that in little towns, anyone who needs to find a business can do it easily, and any efforts at building a website or blogging are a hindrance because of the efforts they require.  However, building web presence can help almost any business in some way.
 
Online presence is helpful in a variety of ways and at a couple of levels. The Extension website notes that online presence can help businesses market to new audiences, provide better customer service, communicate more easily with current and potential customers, and become more efficient at internal operations like purchasing. But putting businesses online doesn’t just help businesses, it also helps the whole community. The internet is a major source of information for families and businesspeople looking to move to the area. Having a variety of businesses online can help attract and recruit new community residents while also expanding those businesses and thus supporting the local economy. 
 
If you are interested in participating in any of the business online courses listed below, click here to view our events calendar, read class descriptions by clicking here, or contact the UMVRDC at 320-289-1981 for more information.
 

Upcoming Classes:

 
Montevideo-School Computer Lab
June 23 – Google Tools
June 28 – Marketing Your Website
 
Clara City- Library
July 26 – Roadside Advertising
August 11 – Doing Business Online
August 18– Social Media
 
LQP County- Computer Commuter
June 22 – Google Tools – Dawson
July 11 – Social Media – Dawson
July 18 – Roadside Advertising – Madison
July 27 – Marketing your website – Madison
 
Appleton- Elementary School Computer Lab
June 29- Doing Business Online
July 20- Google Tools
July 28 – Marketing Your Website

TwitterFacebookLinkedInEmailPrintFriendly

Filed Under: News /

Our Mission

Enable the region to thrive through assisting local units of government.

Footer

UMVRDC Logo. A good flying in a beige circle. Blue and tan font that reads: Upper Minnesota Valley Regional Development Commission.

323 West Schlieman Ave

Appleton, MN 56208

320-289-1981
Email UMVRDC
Follow us on Facebook
back to top

© 2023 Upper Minnesota Valley Regional Development Commission. All Rights Reserved | Privacy Policy | Accessibility Statement | Site Map | Developed by Vivid Image | Log in