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2019 Meander Economic Impact

Posted by Melissa Streich | November 22, 2019

The 16th annual Meander Upper Minnesota River Art Crawl had strong attendance and was well regarded by its many visitors, continuing a strong tradition in the five-county area of the Upper Minnesota River Valley.

$116,944         Total reported Meander art sales to customers during the Meander weekend.

$2,911             Average reported art sales per artist. ($3,089 in 2018)

74%                 Money raised to organize the Meander through sponsors and artists was spent on products or services (printing, paper, advertising, graphic design, staffing) in the five-county area.  Meander spent nearly $9,000 on advertising in 2019; 25% of the total budget.

120-1400         Reported total number of customers at individual studios for the entire weekend.

8 studios       Average number of studios customers visited. (11 in 2018)

2.2 people per travel party (on average)

75% of customers said the quality of the art was excellent (75% in 2018)

81% of customers said their overall experience was excellent (76% in 2018)

48% did NOT attend last year (53% in 2018)

81% plan to attend again next year (81% in 2018)

18% maybe plan to attend next year (18% in 2018)

33% first time to attend the Meander (38% in 2018)

38% came from within 5-county area (36% in 2018)

25% came from greater Minnesota (outside 5-county area) (28% in 2018)

22% came from the metro area (20% in 2018)

15% came from out of state – 12 different states (16% in 2018)

Average Expenditures per Customer (335 reporting in 2019 vs 373 in 2018)

$126 on Meander Art ($103 in 2018)

$37 on Food/Gas ($33 in 2018)

$10 on Shopping, other than art ($14 in 2018)

$20 on Lodging ($13 in 2018)

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