University of Minnesota Extension is offering an updated series of online webinars to teach managers, owners, and social media staff of small businesses and organizations about using online tools strategically to create an effective online presence. The registration fee of $40.00 allows you to attend as many live webinars as you like from the schedule below. The webinars will be recorded to view later if you miss a live session.
Please register online at http://www.regonline.com/doingbusinesswebinars.
- Managing online reviews – Wednesday, Nov 6, 11am – 12pm
Managing an online presence is now an essential business practice. This includes monitoring and responding to reviews posted on social media sites such as Yelp and Trip Advisor. Attend this webinar to learn about the impact of online reviews on consumers and businesses, and how to manage your reviews to enhance customer loyalty and attract new customers.
- Mobile eMarketing – Wednesday, Nov. 20, 11am to 12pm
Mobile devices like iPhones and Androids generate the bulk of internet traffic now. Attend this webinar to learn strategies for connecting with the mobile crowd with such tools as mobile websites, mobile apps, QR codes, and mobile payments.
- Location based services – Wednesday, Dec. 18, 11am to 12pm
From Google Maps to Yelp, people now rely on location based services to find goods and services. This webinar will look into the different ways people find places to go, and how to make your business a destination.
- Social media for business – Wednesday, Jan. 29, 11am to 12pm
Many who have Facebook business pages or a Twitter account struggle to make good use of them. In this session we will explore strategies and tactics small businesses are using to engage with customers using social media
- Getting high on Google (Basics of SEO) – Wednesday, Feb. 26, 11am to 12pm
How easy is your business to find on the Google Search engine? Attend this workshop to learn some straight-forward ways to place higher on Google searches.
- Using analytics to inform business decisions – Wednesday, March 26, 11am to 12pm
How many small business owners and managers understand the data their website is collecting about their customers. This webinar will provide insights on what website analytic data is revealing, or concealing, and how to use this data to make better informed business decisions. For more information see http://z.umn.edu/webinarseries